Data, data everywhere but not a byte is used! GIS analysis can be a powerful driver for Business intelligence but how often*it is utilised? Regardless of the accuracy of the numbers in the tweet below, Javier*(CEO of CartoDB)*has a point here. Organisations are either not making use of location data or in some cases, they end up not making best use of (their) location data.**(Related: Can Twitter do more with its location data).
Data, data everywhere but not a byte is used!
One of the biggest challenges for any technology is to move beyond the early adopters and attract the masses. Until Google maps came around, using a map for directions meant you needed to know how to read the map. Look at where we are now!
Location tech is still very niche*and not always well understood.*GIS software are notoriously famous for being difficult to navigate and being CPU resource hoggers. They are definitely getting better and more accessible but (basic) GIS analyses are not yet as simple as getting answers on Google.*Why should running an GIS analysis to get the coverage area of a fast-food chain outlet be any more difficult than using a “Near me” feature on your smartphone?
The next biggest revolution in*Location tech is not just about adding (more) cool features but its more about getting it to the masses.
Taking Location tech to the masses
There are a lot of factors that enable a particular technology to go mainstream and reach the masses. Ease of use is definitely one of the biggest factors. Smartphones existed well before the iPhone came on the scene but the iPhone gets the credit for taking the tech to the masses. Yes, I do agree that it’s comparing Apples (
80% of data has a location component, but only 10% of organizations are making use of it – @jatorre, @cartodb #datadrivennyc
— katie yo (@_katie_yo) February 16, 2016
— katie yo (@_katie_yo) February 16, 2016
Data, data everywhere but not a byte is used!
One of the biggest challenges for any technology is to move beyond the early adopters and attract the masses. Until Google maps came around, using a map for directions meant you needed to know how to read the map. Look at where we are now!
Location tech is still very niche*and not always well understood.*GIS software are notoriously famous for being difficult to navigate and being CPU resource hoggers. They are definitely getting better and more accessible but (basic) GIS analyses are not yet as simple as getting answers on Google.*Why should running an GIS analysis to get the coverage area of a fast-food chain outlet be any more difficult than using a “Near me” feature on your smartphone?
Why should running an GIS analysis to get the coverage area of a fast-food chain outlet be any more difficult than using a “Near me” feature on your smartphone?
Taking Location tech to the masses
There are a lot of factors that enable a particular technology to go mainstream and reach the masses. Ease of use is definitely one of the biggest factors. Smartphones existed well before the iPhone came on the scene but the iPhone gets the credit for taking the tech to the masses. Yes, I do agree that it’s comparing Apples (