In pursuit of a faster, shorter, surer way of getting around (in addition to trusty Lat Long, for reasons explained by the various promoters), there's now Open Location Code (with a demonstration site). The inventors, two Google engineers, seem to have examined the shortcomings of What3Words and MapCode and other systems, and have released a solution - an algorithm, as open source. The output is similar to that generated by MapCode, but as an algorithmic solution, it removes the need for a lookup in a data file (that would need to be maintained). It remains to be seen if this latest entrant (only four days ago) will gain traction, like say, MapCode which claims usage by 50 million, but it does have 'open' and being implementable by anyone going for it.
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