This presentation shows how UX strategists contribute to the way SDL helps the world’s best brands deliver exceptional customer experiences. Using several of our enterprise software product releases as examples, Peter will show how he and his fellow strategists are promoting service design and design thinking, how they develop visions and roadmaps for products and cross-product capabilities, and how they collect user and usage data. He will also talk about the link between UX Strategy and Business Strategy, and the future of UX Strategists at SDL.
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