The problem with most of the location-based coupon apps is that you get a lot of irrelevant notifications about stores you’d never enter. A new shopping app*that has been just launched in*New York is trying to solve this issue.
The Notify Nearby is a proximity marketing start-up*whose platform allows retailers to send promotions*through the Notify Nearby app. The technology is based on iBeacons (provided by Estimote) which are installed and customised by Notify Nearby*in cooperation with retailers. Retailers have an online platform to easily create customisable campaigns on their end to send relevant information and deals as customers are shopping. When users downloads the app they will*receive location-based notifications about promotions. What’s different about Notify Nearby is that users can subscribe to only to brands of their choice to get only relevant messages. And it seems*to be working well. Notify Nearby says that 52% of users who get notification are turned to customers. Not bad at all.
In addition to a sophisticated content management the platform offers analytical tool that helps retailers delight the mobile shoppers and understand their behaviour.*Nevin Jethmalani cofounder and CEO of Notify Nearby commented on how the platform works:
Notify Nearby claim that they’ve cracked the mobile commerce and fashion shopping code. The promotions are for now available only in the New York, so we cannot test it. Everything will depend on the*scale and conversion rate for brands. For now it looks very promising.
The post Notify Nearby launches location-based coupon app for fashion lovers appeared first on Geoawesomeness.